BMW Maasaica

Designed Beyond Mobility

WHAT IF THE THIRD INDUSTRIAL REVOLUTION WILL OCCUR IN AFRICA?

The automotive industry is conservative and doesn’t take enough responsibility in emerging markets. Thus, countries such as China and India have experienced huge problems with pollution as they have increased their living standards and entered the western consumption society. In these booming economies there are still people who live their lives according to old customs, in small sustainable societies. It is also they who suffer most from the ongoing urbanization. Hence the automotive industry should rather adapt to their cultures than let these people adjust to the consumption society.

Now, imagine a third industrial revolution where sustainable energy and manufacturing set the standards for production. Africa is then in the forefront when it comes to alternative and sustainable solutions. Maasaica is a concept from BMW which is locally built in Serengeti using 3D printing technology, degradable materials and traditional handcraft.

A CONSTANTLY AND RAPIDLY CHANGING WORLD

By combining my great interest in design, politics, sustainability and new technologies I build my thesis which has values beyond just design. I wanted to show that transportation design can be much more than sports cars with advanced surfacing and big engines.

The final result was very appreciated by BMW which landed me a job offer.

CAS, construction and modelbuilding done entirly by myself. I did several exhibitions and presentations were made after graduation.