BMW Vision iNEXT

BMW Vision iNEXT

My favorite space

“The iNEXT project will provide our building blocks for the future, from which the entire company and all of its brands are set to benefit.” /says Harald Krüger, Chairman of the Board of Management at the BMW Group

BMW Vision iNEXT was my first project which became public in 2018 and was during a World Flight presented in 4 cities in 5 days - Munich, New York, San Fransisco and Beijing.

In the new flagship we have been integrated innovation from the fields of Autonomy + Connectivity + Electric + Services.

The overall design is inspired from boutique hotels, a very classy room, with high quality furnititures and with few carefully selected objects. Each and every piece of the interior should be something you could as well place in your livingroom. Every seating is designed differently designed from each other. The interior is divided diagonally. The result is a visual separation between the cockpit and the rear that produces the effect of different furnishings in an apartment. The Vision iNEXT is a place of relaxation, interaction, entertainment or concentration, as desired; the possibilities are as manifold as the occupants’ need.

In the front we have a very simple dashboard covered in fine textile, with matt, open-pore wood finish trays for storage. On the dashboard I designed 2 displays or picture frames, overlapping each other. But in the drivers view the information on both of them are matching.

The front seats have clean surfaces with no unnecessary parts, they are standing on a 3D printed aluminium structure. The upper part of the seats can be folded to allow better communication within the interior space to allow natural converstations. Because of the possibilites of a fully autonomous vehicle the front seats are integrated into the doors, which allows you to easy find a comfortable relaxed position. The doors can be used at backrests.

“BMW i exists to generate creative, pioneering ideas which transform the way we think about mobility.The BMW Vision iNEXT marks another next big step on that journey of transformation, showing how more intelligent vehicles can makeour liveseasier and more beautiful.” /says Adrian van Hooydonk, Senior Vice President BMW Group Design

The lounge in the rear wedesigned a generous rearseat as if the rear doors are not existing. The door shutlines are barely noticeable. Integrated in the rearseat there is more shytech, when touching the hand woven jacquard fabric an interface appear.

The centre console between the front seats has all the makings of a high-quality piece of furniture, thanks to both its design and materials. the wood finish gives it the appearance of a floating coffee table that continues right through to the rear. Under the fine wooden panel is a shell made from exquisite, illuminated crystal glass sitting atop a delicate, bronze-coloured base. The crystal’s faceting refracts the incoming light, splits it up into a multitude of colours and bathes the interior in light reflections.

The neat steering wheel and pedals position are changing depending on which level of autonomy you are using. In the centre of the steering wheel we have placed the EASE and BOOST(level of autonomy) button which is the BMW logotype. This is the one and only excisting button.

The large panoramic roof floods the interior with light, creating a cheerful, welcoming atmosphere. In the roof there are also integrated technology which can track and project content on white surfaces - text and videas etc.

Thanks to Inés Seel and Stanislaus Hergert who supported me with the interior design.

Hello world

Press sketches


Interviews (Swedish)